A Friday read for self-directed investors.
The Long View is a weekly evidence-led brief from Allocra. Short sections, no fluff, no fund-hyping, no email gate. Built for self-directed investors in the UK and US who would rather read the maths than the marketing.
New issue every Friday morning at 07:00 UK
Latest issues
The $6 Million Handshake
Nobody proved a ranking changed. The badge died anyway. On trusting what shows its workings.
Read Issue 12 →The August Illusion
Top of the table in August. Relegated by May. The same trick works on money.
Read Issue 11 →The Man Who ‘Failed’, By Being Right
Leverage doesn’t create risk. It removes your margin for being wrong.
Read Issue 10 →Top of the Pops
The pop charts stopped moving. So did the markets. Same reason.
Read Issue 9 →The Bag of Winds
How to be blown off course, with home in sight.
Read Issue 8 →How to Be Paid With Your Own Money
It was your own coat, handed back on the way out.
Read Issue 7 →Did Sir Isaac Newton Get Hit by Gravity?
A story doesn’t need to be a lie to cost you everything. It only needs to be impossible to check.
Read Issue 6 →Ronaldo, Bart Simpson & Napoleon Walk into a Bar
They have plenty to talk about.
Read Issue 5 →The Highlight Reel
Why the loudest voices in your feed hold the worst records.
Read Issue 4 →The Morning After
One Sunday evening. One Sell button. £678,000 in the balance.
Read Issue 3 →The Ferrari was Free
Two inheritances. One Ferrari. Fifteen years of fees that paid for it.
Read Issue 2 →What hides in plain sight
An evidence-led look at what concentration costs, and how to see it before it costs you.
Read Issue 1 →What you will get each Friday
Short sections drawn from the editorial menu below, designed to be read in five minutes over a cup of coffee. Each issue features a selection from the five sections rather than all of them; The Story and The Closer appear every week, and the rest earn their place when the week gives them something worth saying. Every issue anchors to one of the 10 Decisions from the Allocra guide, then looks at one thing happening in the market that week through the same evidence-led lens.
What you will not get
No stock picks. No hot takes. No promoted funds. No affiliate links. No subscriber-only paywall. The Long View is an editorial product, not a sales channel. If a fund manager pays us nothing, we owe them nothing, and that is by design.
How to read it
Every issue publishes openly on this page at 07:00 UK on Friday. Open to read, no email gate, no signup required to access an issue. If you want it in your inbox so you never miss an edition, drop your email on the Allocra homepage. Content earns the subscription, not the other way around.
Spotted something getting hyped?
The Hype Watch section runs on reader tips. If you have seen a product, fund, or trend being talked up that deserves the same maths-versus-marketing treatment, send it through. We will consider it for a future issue. hype@allocra.co